One of the biggest bottlenecks to Web3 adoption is content download speed.
Let's take a step back to understand why. Web3 is the fully decentralized, next iteration of the internet. In order to achieve full decentralization, all content needs to be served out in a fully decentralized manner, i.e., no one entity should be able to disproportionately control, influence, or extract rent from that the process of serving out that content.
In other words, if any of your content is hosted on AWS, Microsoft Azure, or Google Cloud, it's centralized.
IPFS — or InterPlanetary File System — is a protocol which can be used to store and serve content in a fully decentralized manner. IPFS was introduced in 2014–15, and, since then, Protocol Labs has done a great job pioneering decentralized data storage. IPFS has become the de facto standard for many companies/projects looking to decentralize data and content storage.
But new technologies often have some drawbacks. With IPFS, the most notable drawback is content download speed. Case in point: if you enter "Why is IPFS…" into Google, the first auto-complete search query presented by Google is "…so slow".
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How to Accelerate Your Web3 Content Fog Works, a DMC ecosystem partner, has a great blog post about how to accelerate your web3 content. If you're an IPFS developer or an NFT creator, and you want your content to be highly available and fast, be sure to read this blog post.